People like stories

Storytelling promotes global understanding and collaboration 


Stories are an 'original substance' of mankind. 

They function very similarly in all cultures and languages. People like to listen to a good story. But it is also true that negative stories get around faster than positive ones. 


Bad travels faster than good

Bad news triggers adrenaline and thus an automatic protection mechanism to which people instinctively react. Negative stories work like a suddenly occurring horror scenario. They sound the alarm and often cause fascination. They usually achieve a strong emotional effect. Positive stories need time.

Identification with their content and the resulting feeling is slower because they appear less emotionally frontal. They function more processually, but are much more sustainable.

If positive stories, "success stories", are continuously scattered throughout the company, more time is needed. If this time is invested, however, the stronger identification with the company can be achieved.

When employees identify with the company through positive stories, our experience has shown that their commitment, ability to work in a team and willingness for continuous cooperation increases significantly.

robot in spain

The international company SaarGummi Group has 16 locations worldwide. mapmovingstory developed different stories for the global company. The goal was to make a common corporate culture tangible in its diversity and to anchor it across locations.

The insight that everyone got into the respective other culture and thus also the location was experienced as extremely positive and enriching. The model of intercultural cooperation, which works through the identification of the content, namely the company, became reality. The company experienced an increase in cooperation due to the new input through this communication.

Different cultures on the same page

For the SaarGummi Group, map has developed and successfully implemented narratives on Robotic, Augmented Reality and 3D Printing .


How can collaboration across departments work?

How can institutionalized storytelling lead to successful knowledge management?

How can employees' fears and blockades be reduced in the change process? 



Corporate Communications

Innovation Communication



Value Compass*

User Story Mapping

Mapping Experiences



Stories &

Improvement of the working atmosphere

Less fluctuation 

More applications

Increase in sales

Control of customer loyalty 


Virtual Reality story here