Possibilities of mobility
Employer branding with moving and motion pictures
Moving image and mobility
Film is also called moving image. The image film for the world's leading "prosthesis manufacturer" Ottobock moves on several levels. Emotionally it moves, formally it shows people in motion. However, it shows people with prostheses that enable them to move. The term prosthesis is an antiquated terminology that Ottobock replaced with "mobility for people" and this is exactly what became the leitmotif for the film.
It is about mobility concepts!
The challenge was to find an emotional translation for the claim 'Quality for life'. A moving film with the core theme of 'mobility concept' was to positively encode the negatively connotated word prosthesis and to make it more tangible with the optimistic term mobility.
Prosthesis versus mobility
The Ottobock company was to be conveyed simultaneously to potential top level managers, specialists and junior staff through the films in an emotional, authentic and exciting way. map, together with Ottobock, led several employer branding workshops that highlighted the value system of the Ottobock company as an employer and further sharpened the positioning of the employer brand.
The human being at the center
The key for the image film was to bring artificial spare parts to life, to relate the technology emotionally and to focus on the human being. map developed the communication strategy, the concept and implemented this in the complete production of all films.
Sensitive messages with high impact
The image film was so successful that four elaborate corporate films were produced afterwards, which successfully communicated the narratives inside and outside the company. The films were subsequently released in several installments. One of them represented the Ottobock company at the "Hidden Champions" awards in an empathetic and at the same time informative manner.
How can sensitive messages be combined with strong messages and transported through film?
How do corporate films with specific content work internally and externally?
How can I pick up and inspire my own staff with the film?
How can narratives be developed that address different stakeholders equally?
How do I measure the success of such a film?
Value Proposition Design
The image films significantly increased the pride of working for Ottobock
From the image films, advertising clips for the trade fair and branded content for the Websites produced
The internal global manager events were documented in elaborate films and successfully used as a change management tool within the company
A short version of one of the image films became the celebrated presentation film for the award ceremony as Hidden Champion