Several imagefilms refreshed the brand image of Trump in context of the Trump Soho Condominium hotel that started operating in 2009 and was built around the image of Donald Trump's daughter Ivanka Trump. Built by Handel Architects with interiors created by David Rockwell the Trump Soho Condominium became an icon in New York right from the start. MMS was hired by the marketing and communication agency David Anton & Partners to produce an imagefilm and numerous other films with interviews of Donald Trump, Ivanka Trump, Donald Trump jr. and the building team. These films communicated the brand globally and were broadcasted on the website, the showroom and were used by the sales team as sales communication tools.
MAP Leistungenconcept / Creative Direction / production