IEG Investment Banking

IEG banking is a leading, international investment banking firm that is specialized on corporate financing advisory. The goal was to adequately presenting the brand in various communication channels with focus on its web presence. Strategic workshops with the business management, compiling of results, production of a corporate manual and visual concept and the production of a User Experience- and Interface Design concept for the website created an unique and consistent brand appearance. Users experience now a clean and well organized design which evokes positive emotions with sustainable brand memories. Rosbeh Ghobarkar was heading the project as creative director at LOOM.
MAP LeistungenCorporate Branding / Creative Direction