× × × × Working student brand management/process management Vanessa Franco Sanchez What does digital transformation mean for a company? What processes are behind it? How can we as a team optimally design our core business process together? In addition to my business administration studies at Humboldt University in Berlin with a focus on management, I am allowed to deal with the topics of digital transformation in the creative industry and the underlying processes. Through my work in process management, I move exactly at the barriers between theory and practice. Digital transformation gives us the opportunity to work smart instead of hard.