Saargummi is a global full service supplier of high quality sealing applications and form moldings for the car industry. The challenge was to infuse emotion into the 'rubber' and to pimp up the brand through the development of a visual brand communication with subtlety and emotion. Strong visual storytelling with focus on digital communication (website, content), advisory for the digital strategy of knowledge transfer to the global subsidiaries and knowledge archiving were the main tasks throughout this successful process. Photography and post production Martin W. Maier.
MAP LeistungenUX & UI Design / Creative Direction / Photography