The BCG-Matrix is a reliable method developed by the Boston Consulting Group for positioning corporate and product strategy. In combination with other instruments such as Business Canvas, Design Thinking, Value Proposition Design, Inner Innovation, etc., the method, which has been used since the 1970s, sets new priorities for innovative insights.
In combination with other methods such as service design, the matrix enables efficient analyses of existing product portfolios. It helps to make the product future-proof. The cash cows are always placed precisely in the changing market environment. In addition, it is checked whether the Poor Dogs can become the digital product service star after all.